About Us

Welcome to The Organic Natural & Whole Food Emporium - Your Daily delivery service for conscious & ethical brands



Our story

Taken over by food activist, food writer and organic food retailer Debbie Logan in her garage ten years ago, Organic Emporium's core mission is to make an organic lifestyle affordable and accessible.

The Organic Natural and Whole  Food Emporium has worked with some of our country’s most compelling farmers for regenerative and organic farming models.

Today it remains a connection hub between farmers and the consumers who want to access the best nutrition in the most convenient way.

After closing a retail concern, founder food activist and journalist, Debbie Logan believes that farm-to-consumer-direct models are the way to go for consumers to have a more empowered relationship with their farmers and for farmers to be truly sustainable.

Without these, middle-men, property owners and retailers take out too high a portion of the shelf price and the farmer and consumer remain disengaged, the farmer a price taker and the consumer fodder for label littering and marketing manipulation. After burning out and losing everything to retail school fees 15 years after starting Organic Emporium as a food movement, Debbie Logan is going back to basics to start again with all lessons built in. Back to its online roots is where it starts again while Debbie works with farmers on a new farm-to-consumer direct model to launch in the future.

Home delivery boxes of fresh produce are delivered to PTA on Thursdays and Jozi and surrounds on Fridays.

Customers are welcome to order via the site or to request to join Debbie’s broadcast channel where she interacts directly with her clients weekly and sends out weekly availability lists and information relevant to the week. Message her on 083 255 0861 for information on how to join the active buyers channel.

You can also subscribe to the newsletter to get new blog articles from her delivered to your in-box.


From Debbie:

We have evolved over many years to meet the ever changing South African context and the realities of the farmers who feed us as well as the needs for convenience of a largely harried consumer needing transparency and better food choices.

After shutting down a retail store, the business has gone back to its roots of online deliveries as well as broadened its offering to respond to lessons learnt from that time. Debbie is as adamant as ever about working with the best South African organic farmers and educating consumers about what organic farming is at its core. The word organic has become tragically misunderstood and mis-shapen by marketing interests. By being transparent about the farming philosophy and farmer behind your food, we will continue to connect you the best nourishment we can find and the closest to an organic philosophy we can find. To get a better sense of the founding philosophy behind our ethos, please visit Debbie's blog for articles written through-out the years on farms and other food revolution issues.

Conscious Nourishment Life Coaching.

Founder Debbie Logan started up a nourishment and life coaching practice this year in order to dedicate time for customers who want private, intuitive and holistic coaching for physical, emotional and spiritual places of pain, imbalance or constriction.

How to Order / Delivery Information

Each Monday the site is updated with what the weekly organic combination boxes will be.


These will change depending on Debbie’s best finds from her favourite farms as well as nutritional box combinations that assist with lifestyle nutritional improvements that commonly come up in her consulting practice.
You will then be able to place an order up until 2pm on Tuesday.
Orders placed on the site will be delivered on Thursday or Friday depending on your area. We will be in contact to advise which day your area falls in. If you would like to receive newsletters each week advising of the weekly options from Debbie, please subscribe to the newsletter. Otherwise - you can ask to be put on our Whatsapp groups to receive notice each Monday of what will be available. Debbie 083 255 0861


You will be able to add loose items to your combination box – you’ll find those under the various categories on the site.
Deliveries are to Jozi and surrounds, the site will adjust your delivery fee in accordance with your selected area.
If you would like us to source anything specific or special for you – including catering orders – you can contact Debbie on 083 255 0861 or debbie@organicemporium.co.za
We'll make sure you receive a quote and invoice to you, if payment is received by 2pm Tuesday he will include that for you in the Thursday/Friday delivery schedule.


Please take note that orders before 12pm will be delivered on the same day, and any order after 12pm will be delivered the following business day.

If you are unsure whether we deliver to your area, please contact us on:

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